Every day millions of online users search for specific products and services on search engines like Google, Bing or Yahoo. Top two activities of all online users are search and email. 93% of those users that search for information, products or services click on the search results on the first page of Google which accounts for around 63% of all desktop-based traffic. Mobile-based searches for information, products, and services performed on Google accounts for around 94% of all mobile-based traffic as of 2019.
Organic search results on the first page of Google get from 71% to 92% of all clicks, while the second page results on Google account only for 6% of the clicks. Top five organic results on the first page of Google receive around 68% of all clicks while the remaining five results on the bottom of the 1st page of Google receive around 3.7% of the clicks. 15% of the users click on ads served on the first page of Google.
Adsrate Marketing Services goal is to have our customers information, products or services in the top five search results that Google will return to those searching for specific information. In order to have our customers rank on the first page of Google and in the first five top results most people will click on, we optimize our customer’s website with our custom tailored SEO. Our job is to make sure that our client’s online presence is up to date, following the latest developments and trends in the search industry. Making sure that our customer’s digital presence is up to date with the latest available technology while following the search engine rules and best practices is the foundation of our work.
Search engine optimization has moved a long way from the days when in order to rank high on Google it was enough to have a descriptive domain name, proper title and meta descriptions with a decent amount of backlinks. These days Google employs among others artificial intelligence algorithms to rank information, products, and services accordingly in its search results. Semantic search has become a big part of Google’s plan for the better understanding of the web and information users request as Google has moved away from just providing results based on plain keyword information to the realm of understanding the users intent in order to provide them with the correct and rich contextualized result.
SEO Services, AI and Machine learning
In late 2015. the world has entered the age of RankBrain, Google’s machine learning artificial intelligence system that helps Google properly sort the search results based on user search queries. RankBrain helps Google to find the most relevant and authoritative answer for searches people perform. RankBrain also teaches itself to be better at finding that most relevant and authoritative information people search for. Google not only uses machine learning and AI to rank requested information in its search results but it also uses over 200 major ranking signals with a subset of ranking signals that can number in thousands if not in tens of thousands.
Our goal at Adsrate Marketing Services is to take all the technological complexity, make it manageable and understandable to our customers. Our job is to optimize your overall digital presence in such a way that Google’s RankBrain treats your digital presence as the most relevant and authoritative one in whatever niche your business might be, giving you the relevant position on its search platform. Same goes for other search engines like Bing and Yahoo. We might even help you rank on Russian search engine Yandex or Chinese Baidu if you ever have a need for that.
Optimizing your overall digital presence using or custom tailored SEO will vastly improve overall user or customer experience on your website, e-commerce platform or blog adding lifetime value. We will enable you to adapt faster to any technological changes and trends so you that you can focus on business priorities not needing to worry about technological changes and trends that might negatively affect the way you do your business online.
Optimizing your digital presence will give you the edge over your competition be it on national or local level enabling you to attract more customers while strengthening your brand or product, vastly improving your client retention and surging profit. All of that becomes even more important in times of fierce competition or economic downturns when optimized digital presence can provide protection from big fluctuations in sales and profits.
Helping you build a stronger and more recognizable brand is part of our SEO optimization process that we do for our clients. Helping you build a stronger relationship with your existing and new customers is where we excel. We help you better understand your target audience and clientèle instantly giving you new paths to tap into desirable markets, organically and trustworthy.
We build and optimize your digital presence for long term success!